There is a saying that 'Every big dream starts with a dreamer' Aujo is the owner of a famous fashion jewelery brand Rubans Accessories. Chinu Kala's story is full of struggles and she has proved to the world that a lot of hard work With this a person can emerge from any situation in life. Chinu Kala left her home when she was just 15 years old, due to some family issues. When Chinu Kala decided to move out of his house, he had only Rs 300 and a bag of clothes. Before becoming a salesgirl, she used to sleep for two days at a railway station in Mumbai and earn only Rs 20 a day. But Chinu Kala did not give up and is now the owner of Rubans Accessories, a company with a turnover of Rs 40 crore. Chinu Kala launched Rubans Accessories in 2014 on a small scale in a mall in Bengaluru. Chinu Kala said, “So far we have sold one million items.” Chinu Kala lives with her husband and a daughter in Bengaluru near Phoenix Mall. “I still work 15 hours or more every day and want Rubans to become a big name in the fashion jewelery market in India,” Chinu said. Chinu was studying at St. Aloysius School in Mumbai when she left her home. She was in 10th class at that time. After leaving home she could not complete her studies.
I saw people carrying bags and going to railway stations. I think they can find a place to live there. But then I realized that one cannot stay at railway stations forever. I sat in a corner and cried a lot,” she recalls. I went door to door selling knife and coaster sets. I used to earn around Rs 20 a day,” she says. “People used to slam doors on my face without listening to me. Out of the 100 calls I made, only two or three were buys. It was just a hall where we all lived together. It had neither a washroom nor a kitchen." In 2007, Chinu Kala participated in the Gladrags Mrs. India beauty pageant and was one of the top 10 finalists. "I earned good money from modeling work, but I knew it was My career can 't happen, In 2004, Chinu Kala married Amit, who is now also a director at Rubans. As of 2018, Cheenu Kala had five outlets – two in Bengaluru, two in Hyderabad and one in Kochi. During the time of Covid, Chinu Kala started selling its products online and there was a surge in sales. Today Rubans Accessories is a fashion jewelery brand with a turnover of Rs 40 crore.
